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ABOUT FESTIVAL

Mados Infekcija (Fashion Infection) – is the most prominent annual fashion festival in Lithuania. It is an innovative and conceptual event of fashion and art fusion featuring 3 day free and ticketed public events where professional and upcoming designers are brought together. Such interaction inspires young, creative talents to search for new fashion forms and expressions and gives an opportunity to exchange knowledge and ideas among the participants.

Mados Infekcija was started in 1999. Once a year (in spring) its schedule involves catwalk shows, exhibitions, seminars, show-rooms and free events for fashion devotees.

The festival is distinguished for its conceptuality. The aim of the event is not to show and create trends or to be a fashion dictator, but to help people to develop an individual style and attitude towards fashion and to apply the knowledge in everyday life. Bohemian spirit, extraordinary and unconventional fashion shows, the fuse of music, video, photography and other fields of art make the festival a unique 3-day experience of fashion which takes place in the capital of Lithuania Vilnius. Mados Infekcija breaks traditional boundaries of fashion weeks as it is available for everybody and has the purpose to spread the knowledge of fashion among people.



DESIGNERS

Mados Infekcija is an opportunity to see leading and famous style and fashion faces from France (Richard Rene, Sakina M’sa, Seiko Taki, Stephanie Coudert), Italy (Massimo Crivelli), the UK (Andrew Logan, Jojo&Malou, Siv Stodal, Jean-Pierre Braganza, Alistair Carr), Spain (Carlos Diez Diez, Kira Sacarelo), Russia (Denis Simaciov, Aliona Achmadulina) and Lithuania showcasing their collections together with upcoming designers.

From the beginning festival has already brought up a new generation of Lithuanian designers such as Agnė Kuzmickaitė, Giedrius Paulauskas, Vitalis Čepkauskas, Dovilė Gudačiauskaitė, Laura Dailidėnienė, Kristina Kruopienytė, Giedrius Šarkauskas, Sonata Bylaitė.



OTHER EVENTS

In 2008 Mados Infekcija presented an additional event – an upcoming talent program - Injekcija (Fashion Injection). The winners of the program – the most emerging and talented designers – are rewarded with a financial support for a collection and an opportunity to present it during the festival.

In 2009 the festival was supplemented with fresh public event – Mados Inventorizacija (Fashion Inventory), where a wide and attentive audience was welcomed to various Vilnius locations to visit boutiques and art studios, show rooms of designers who took part in the festival.




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